Create Your Bar

Of course it's not that easy to create your own bar...
Would you like to get an idea of the road to your perfect bar from tasting session to delivery? Click here

Your bar is our priority

Your bar is unique and unlike any other. Our goal is to help you discover fresh ideas and provide you with the bar you need. Looking for a breakthrough sports bar, a fine meal replacement bar or a healthy snack? Whatever it is, we will collaborate to create the best possible recipe that’s perfect for you. Together, we work with you as both designer and producer for a minimum of 15000 bars. After all, we’re not in the business of making our bars, we’re in the business of making yours.

Product development

When you come to us with a vision for your private label bar, you can be sure that you will meet a team of specialists. VSI has a first rate R&D department taking care of Your Bar, from concept to ready to sell finished product (including advice on packaging and legislation). This department is one of the biggest departments within VSI and handles over 400 briefings every year, which, over the years, has resulted in over 600 unique recipes.

Our history of producing great bars, with quality ingredients from around the world, has earned us an international reputation as a trustworthy partner. On top of this, we deeply understand the process from start to finish. This means we can develop your bar from idea to delivery, because we know bars inside and out. What you come in asking for, is what we aim to give you. Let’s create a long lasting relationship and a perfect bar!

Whether you are looking for the perfect protein bar, energy bar or weight control bar, we can develop any unique recipe.

The Roundtable on Sustainable Palm Oil (RSPO) is an organization that promotes the use of sustainable palm oil. For production of conventional palm oil, rain forests are depleted in Malaysia and Indonesia. The RSPO tries to stop this by certifying the production of palm oil and only allow it to be produced under strict circumstances. This is important for nature conservation and preserving the environment.

The Dutch RSPO Task Force commenced the award of a prize as of 2013 to the company that has progressed the usage of sustainable palm oil. In 2013 the award went to Unilever and this year VSI is proud to announce that we were awarded the prize. VSI switched to the usage of certified sustainable palm oil in 2012. VSI uses approximately 150.000 kilograms of palm oil a year.

Watch your bar in production